The goal of The Journey Project is to protect user privacy and provide businesses with the tools to comply with standards and best practices.
The concept of digital privacy refers to an individual’s right to determine when, how, and to what extent their personal data can be collected and shared. Privacy is essential to our ability to trust the Internet. Without it, people, countries, and economies can’t fully benefit from the opportunities the Internet can provide.
Large-scale corporate data breaches and inappropriate use of personal data seem to happen more often. It is more important than ever that tools are created to provide clear, achievable rules for privacy protection, and motivate data handlers to improve best practice. Well-crafted technology solutions will protect users, consider the evolving nature of internet use, and encourage constructive and beneficial innovation.